Los Lazos: a Paraguayan boutique beef company with international ambitions

In its first appearance at the Anuga trade fair, Los Lazos officially introduced itself to the international market as a new player in Paraguay’s beef industry, with a proposal that combines genetics, quality, and a strong focus on differentiation. “We want to enter the market as a boutique beef brand,” said Diego Jesús Chagra, the company’s director. “We’ve been working for years with Brangus genetics, renowned for its quality, and we want that excellence to be reflected in the final product that reaches the consumer’s table.”

From its plant located at kilometer 45 of the Transchaco Route, just minutes from Asunción, Los Lazos is preparing to begin its first slaughters in mid-November. “We’ll start with one month dedicated to the domestic market and then move on to exports. We expect to begin with Israel at the end of December or early January, and with the United States about three months later,” explained María José Reynot, the company’s Commercial Manager. The firm also has its sights set on Europe, Chile, Taiwan, and Africa.

The group, which has an installed capacity to process 1,000 head per day, is supported by its own production base of 18,000 animals in confinement and an annual supply of 50,000 Brangus cattle, complemented by external purchases of high-quality genetics. “We aim to guarantee premium-quality beef, taking care of every stage — from breeding to processing,” Reynot emphasized.

Chagra pointed out that Paraguay is at a key moment to position itself as a supplier of high-value beef. “The region is expensive, but that’s not necessarily bad — the world is willing to pay for quality. What’s important is that the country sets a uniform standard of excellence,” he said. In this regard, the temporary suspension of Brazil from the U.S. market represents a strategic opportunity: “It benefits Paraguay, improves prices, and pushes us to double down on quality and compliance.”

Looking ahead to 2026, both executives agree that international demand will remain strong, with diversified markets and firm prices. “There are challenges, of course,” Reynot acknowledged, “but also a sense of optimism. Paraguay has the genetics, the beef, and the potential. This is the time to consolidate its name among the world’s leading exporters of high-quality beef.”